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Katra, October 9: The Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board (SMVDSB), Shri Sachin Kumar Vaishya today felicitated Rakesh Kumar for his outstanding achievement in securing the Silver Medal in the Men's Compound Open category at the 2025 Para Archery World Championship held in Gwangju, South Korea from September 19 to 30.

On the occasion, Pawan Kumar, the first differently-abled archer from the Union Territory of Jammu and Kashmir  participated in this prestigious international event, was also honored for his commendable representation. Additionally, Abhilasha Chaudhary, Archery Coach of the Shrine Board, who accompanied the Indian Para Archery contingent during the championship, was felicitated in recognition of her dedicated contribution to the sport.

The Chief Executive Officer honored the archers with mementos and Chunri of Shri Mata Vaishno Devi Ji as a token of divine blessings and appreciation. He lauded the participants for their indomitable spirit and extended heartfelt wishes for their continued success in forthcoming international competitions.

The CEO stated that the Shrine Board, under the visionary directions and guidance of the Hon’ble Chairman, SMVDSB (Lieutenant Governor, JK-UT), Shri Manoj Sinha remains steadfast in its commitment to encouraging youth and providing them with a robust platform to showcase their talents. He further emphasized that the Shrine Board’s Sports Complex is being developed as a Centre of Excellence and urged sportspersons to take optimum benefit from the state-of-the-art equipment and other facilities made available at the Sports Complex.

          A recipient of the prestigious Arjuna Award-2024, Rakesh Kumar has consistently showcased remarkable talent and dedication at both national and international levels, bringing laurels to the nation and to the Union Territory of Jammu and Kashmir.

Pawan Kumar trained at the Shrine Board’s Sports Complex, hailing from Village Dansal in Katra, was extended financial assistance of ₹7 lakh by the Shrine Board to facilitate his participation in the prestigious Para World Archery Championship–2025. He has consistently demonstrated exceptional skill, discipline and determination in the field of archery. His representation at the international level marks a significant milestone for both the Shrine Board and the Union Territory of Jammu & Kashmir, placing the region prominently on the global map of para sports.

Also present on the occasion were Additional CEO, Shri Alok Kumar Maurya; Assistant CEO, Shri Dhruv Gupta and officers of the Shrine Board.


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Katra, October 2: Reaffirming its commitment to social support in the field of education, the Shri Mata Vaishno Devi Shrine Board (SMVDSB) has launched a comprehensive initiative to repair and renovate government schools in the Reasi district that were damaged by recent rains and landslides.

The Shrine Board, acting on the directives of its Chairman, Hon’ble Lieutenant Governor Shri Manoj Sinha, has prioritized the urgent restoration of the affected government schools.

The schools identified for immediate intervention are located in Katra and its adjoining areas, including Purana Daroor, Chumbra, Kakryal, Bratisala, Bagha, Panthal, Sarhi, Sirla, Hansali, Chack Bhagta, Manoon, Chamba, Dadura, Doomar, Gabber, Kanika, Kanyala, Dhanoo, Geeta Nagar, and Chanjute. 

These schools faced extensive damage to classrooms, boundary walls, and sanitation facilities following heavy rains and subsequent landslides. In some cases, students were attending classes in temporary shelters or open spaces.

Shri Sachin Kumar Vaishya, Chief Executive Officer, SMVDSB has directed the concerned officials to accord highest priority to the restoration of affected schools and ensure timely completion of the works after assessing the extent of damage. He emphasized that the initiative must be executed with urgency so that children in these areas can resume their education without further disruption. The CEO affirmed that the Board shall continue to stand by the people of Reasi, especially in times of adversity. The restoration work will be carried out in a phased manner over the coming months, with immediate attention on the most severely damaged schools.

As part of its social support initiatives, the Shrine Board has consistently undertaken infrastructure development and upgradation projects in Katra and its adjoining areas aimed at promoting the overall socio-economic growth of the region.

Over the years, the Board has successfully executed several civic improvement works in Katra town, including the renovation and upgradation of the Government Girls High School at Banganga Road, installation of ornamental railings and dual-lamp LED street lights along the central verge of the road leading to the Railway Station, Katra, besides the provision of children’s playground equipment at Shalimar Park. Additionally, the Board facilitated the construction of roads and drainage systems in Ward No. 2 of Katra. The Shrine Board has also extended financial assistance to the Municipal Committee, Katra, enabling the execution of various development projects and enhancement of sanitation and other civic amenities in the town.

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Katra, June 5: To commemorate World Environment Day, Shri Mata Vaishno Devi Shrine Board (SMVDSB) organized a special drawing and sketching competition at its high-tech nursery in village Kunya, Panthal, near Katra. The event, which saw enthusiastic participation from a large number of students of various age groups, focused on the theme "Ending Plastic Pollution Globally".

The competition aimed to raise awareness about the pressing issue of plastic pollution and encourage young minds to think creatively about solutions. Students from classes 1 to 12 from various institutions in the surroundings of Katra area showcased their artistic talents, highlighting the importance of reducing plastic waste and promoting sustainable practices. The competition was held from 11:00 AM to 2:00 PM, providing a platform for young artists to express their thoughts and ideas on environmental conservation.

Anshul Garg, Chief Executive Officer, SMVDSB expressed delight at the students participation and the quality of artwork displayed, saying it was heartening to see students of various age groups engaging deeply with critical environmental issues. He also highlighted the Board's commitment to environmental conservation under the directions and guidance of Shri Manoj Sinha, Hon’ble Chairman, SMVDSB (Lt. Governor, JK-UT), citing the Annual Green Plan of the Board, under which over 1.7 million plants have been planted so far through manual intervention with a survival rate of over 80%. These plants are meticulously reared in the Board's high-tech nursery, showcasing the organization's dedication to preserving nature and maintaining ecological balance in the region, he added.

The CEO further highlighted the Shrine Board's innovative approach to afforestation, citing the successful initiation of drone-based efforts last year, which have shown promising results. Under this initiative, the Forest Wing has covered approximately 109 hectares of degraded land in the Trikuta Hills. Additionally, the Board undertakes extensive greening efforts, planting over 1.5 lakh seedlings annually on Trikuta Hills and along the tracks leading to the shrine to promote soil and water conservation. The Board also distributes plants as souvenirs to devotees through its plant sale counter in Katra, in line with the Prime Minister's "Ek Ped Maa Ke Naam" campaign, promoting environmental awareness and conservation.

The CEO congratulated all the participants for their creative efforts and encouraged them to continue spreading awareness about environmental issues.

The winners of the competition were awarded prizes in their respective categories.

Also present on the occasion were Additional Chief Executive Officer, Dy. Chief Executive Officer, FA/ Chief Accounts Officer, Asstt. Chief Executive Officer, Assistant Conservator of Forest, teachers and students from various institutions surrounding Katra, along with officers and officials from the Shrine Board.

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Kakryal, April 4: Shri Mata Vaishno Devi Institute of Medical Excellence (SMVDIME) - Medical College of SMVDSB achieved a significant milestone with the unveiling of its state-of-the-art Skill and Simulation Lab. This cutting-edge facility is equipped with the latest technology and equipment, providing a comprehensive platform for enhancing hands-on medical training and skill development. The lab will benefit faculty members, MBBS and nursing students, as well as paramedical staff by offering immersive training experiences that foster expertise and excellence in patient care.

Anshul Garg, Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board inaugurated the Skill and Simulation Lab in the presence of Alok Kumar Maurya, Additional Chief Executive Officer; Dr. Gopal Sharma, Asstt. Chief Executive Officer, SMVDSB; Dr. Yashpal Sharma, Executive Director, SMVDIME, Associated Hospital and Principals from GMC Kathua and GMC Doda along with other SMVDIME officers and staff.

Following the inauguration, a guided tour of the lab revealed its state-of-the-art, high-fidelity training equipment which leverages cutting-edge technology to replicate real-world medical scenarios.

On the occasion, CEO, SMVDSB expressed his gratitude to the Hon'ble Chairman, Shri Mata Vaishno Devi Shrine Board (Lt. Governor, JK-UT) for his unwavering support and guidance in approving the infrastructural plan for the Medical College. This ambitious plan, at the cost of Rs.350 crore, encompasses the development of a state-of-the-art Academic and Administrative Block for SMVDIME, accommodations for faculty and students and the expansion of the existing Shri Mata Vaishno Devi Narayana Superspeciality Hospital by adding around 250 beds. The ultimate aim is to increase the Medical College's intake capacity from 50 to 100 seats, aligning with the Shrine Board's decision

The CEO commended the Executive Director and his team for their exceptional work in establishing the facility while highlighting the significance of simulation-based learning in medical education. He underscored that this cutting-edge facility will transform skill training, providing students with hands-on experience in a controlled and safe environment, besides, bridges the gap between theoretical knowledge and practical application. Furthermore, the CEO asserted that the facility will also train all Shrine Board employees in Basic Life Support (BLS) ensuring that pilgrims visiting the Holy Shrine receive optimal care.

Dr. Yashpal Sharma, Executive Director, SMVDIME expressed his gratitude to all stakeholders who contributed to the successful realization of this project while stating that this state-of-the-art facility embodies SMVDIME’s unwavering commitment to excellence in medical education as it provides a dynamic learning environment where students, interns and healthcare professionals can refine their skills and ultimately enhance patient care outcomes.

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Katra, December, 24: To ensure a seamless and convenient pilgrimage experience for the large influx of devotees expected during the New Year-2025, Shri Mata Vaishno Devi Shrine Board (SMVDSB) held a review meeting today to finalize all necessary arrangements.

The meeting convened under the directions of the Hon'ble Chairman, SMVDSB (Lt. Governor, JK-UT) was presided by Anshul Garg, Chief Executive Officer, SMVDSB and attended by senior officers of the Shrine Board, representatives from Security Agencies and other key stakeholders.

The Chief Executive Officer instructed the concerned authorities to make necessary arrangements for Yatra management including security measures through RFID card regulation and crowd management strategies to ease congestion along the track particularly at the Bhawan area. To ensure a smooth experience, separate entry and exit routes will be implemented at the Bhawan and over 700 CCTV cameras will provide all-time surveillance guaranteeing a safe environment for devotees, he added.

The CEO further stressed that security agencies should only allow pilgrims with valid RFID cards to proceed for the yatra and suggested deploying additional handheld scanners and sufficient staff to prevent any lapses in this regard. Furthermore, he instructed for regular public announcements to be made aiming to decongest the crowd on the track and maintain a smooth flow of pilgrims.

While emphasizing the need for synergy among all stakeholders to achieve this objective, he emphasized the importance of disaster preparedness measures directing the concerned quarters to monitor vulnerable areas and conduct joint patrolling. Additionally, the CEO issued directives for the smooth regulation of vehicle movement, improved sanitation, drinking water supplies and enhanced lighting on the track and in the Katra area. Special attention was called to resolving traffic issues caused by unauthorized parking with plans for a special drive to tow away such vehicles.

Security agencies presented a detailed action plan including the deployment of drones and use of CCTV cameras for real-time monitoring besides deployment of additional security forces and quick response teams (QRTs). It was informed to the chair that a multi-tier security grid comprising the Police and para military forces will be in place to ensure the safety and smooth conduct of the yatra. The meeting concluded with the clear instructions to ensure hassle-free pilgrimage experience for all devotees

The meeting was attended by SSP, Reasi; Jt. Chief Executive Officer & Dy. Chief Executive Officer, SMVDSB; Sub Divisional Magistrate, Bhawan; SP, Katra; Asstt. CEOs, SMVDSB; SDPO Katra, Tehsildar & ACF, SMVDSB and officers from IB, CID, SMVDSB and other intelligence agencies.

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Unveils Virtual Darshan of the Holy Pilgrimage

Katra, October 9: In a pursuit to enhance quality healthcare services for pilgrims, employees of Shrine Board and allied agencies deployed in Bhawan and surrounding areas, Shri Mata Vaishno Devi Shrine Board’s Chief Executive Officer, Anshul Garg, today inaugurated the Pradhan Mantri Bhartiya Janaushadhi Kendra (PMBJK) at Bhawan during the ongoing Shardiya Navratras as per the directions of Shri Manoj Sinha, Hon’ble Chairman, SMVDSB (Lt. Governor, JK-UT).

The newly established PMBJK at Bhawan aligns with the Government of India's vision to provide affordable quality medicines and healthcare products. This initiative benefits lakhs of pilgrims visiting the Shrine annually and officials in the area by offering easy access to generic medicines, medical devices and essential healthcare products at affordable prices thereby making quality healthcare more accessible to all.


The Chief Executive Officer reaffirmed the Board's endeavor to enhance healthcare infrastructure along the pilgrimage route by ensuring that pilgrims experience spiritual fulfillment and receive affordable medical care when needed. He emphasized that affordable healthcare is a vital aspect of the pilgrimage and the Board is proud to offer this service at the pilgrimage destination. The PMBJK will significantly bolster the healthcare ecosystem by providing a holistic approach to pilgrims' well-being. This initiative enables pilgrims and employees to access high-quality medicines at economical rates without compromising on quality and efficacy.

CEO underscored that Shri Mata Vaishno Devi Shrine Board reiterated its mission of delivering services that go beyond religious aspects by catering to the overall well-being of society. The CEO assured that the Board will continue its efforts to provide world-class facilities and extend its healthcare, education and welfare programs in the region.


Notably, to cater to the medical needs of the pilgrims, seven fully functional medical units having modern medical equipments are being run by the Board at various strategic locations along the track to attend any medical exigency round the clock. Standby ambulances are also available for immediate shifting of patients to the referred Hospital for specialized medical attention. Besides, there is a Govt. Community Hospital at Katra and about 09 Km from Katra, a 300 bedded tertiary care Hospital of the Shrine Board is also available to attend all medical needs of the pilgrims (at cost to Board). Additionally, nine cloud-enabled state-of-the-art Health ATMs along the revered pilgrimage track and one Telemedicine Studio at Shri Mata Vaishno Devi Narayana Superspeciality Hospital (SMVDNSH), Kakryal has also been made functional by the Board for the facilitation of the pilgrims.


Earlier, the Chief Executive Officer also unveiled the Durlabh Darshan Kendra, a collaborative initiative with TechXR Innovations Pvt. Ltd., offering pilgrims a complimentary 11-minute virtual reality experience of the entire Shri Mata Vaishno Devi pilgrimage during Shardiya Navratras. Using VR headsets, devotees can immerse themselves in the sacred journey, encompassing the entire route, Aarti, and Holy Pindis darshans, fostering a profound spiritual connection without extensive time commitments. Building on last year's launch of virtual darshan through the natural cave, this innovative technology enhances the pilgrimage experience by providing a real accessible and immersive spiritual encounter for devotees.

Among those present on the occasions were Addl. Chief Executive Officer, SMVDSB; SDM, Bhawan; Director, SMVDNSH; Tehsildar, Bhawan; Medical Officers alongwith Para Medical Staff of SMVDSB; official of SMVDSB and pilgrims at large.


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 KATRA, AUGUST 11: Lieutenant Governor, Shri Manoj Sinha today paid obeisance at Shri Mata Vaishno Devi Shrine and prayed for the peace, prosperity and progress of the UT of Jammu Kashmir.

During his visit to the Holy Shrine, the Lt Governor inaugurated and dedicated the new Yagyashala facility at Bhawan to the devotees.



The Yagyashala, an integral part of the religious landscape, has been meticulously designed and constructed to enhance spiritual practices at Bhawan. It will serve the religious needs of devotees and address pilgrims keen to experience and participate in the religious rituals.



The newly constructed Yagyashala, situated near the old Bathing Ghat below the Atka area at main Bhawan, comprises five Hawan Kunds spread across 1600 square feet. This expansive design enables a threefold increase in capacity, allowing 10 groups of pilgrims to perform Hawan Poojan concurrently, up from the previous limit of three groups.

Additionally, an approach gallery with a covered area of 1100 sq. ft. has been created, leading up to the Yagyashala. This gallery can accommodate more than 100 pilgrims during the Shat Chandi Mahayagya, conducted regularly during Navratras.


Dr. Mandeep Kumar Bhandari, Principal Secretary to Lt Governor; Sh Anshul Garg, CEO, Shri Mata Vaishno Devi Shrine Board; Sh Vishesh Paul Mahajan, Deputy Commissioner, Reasi; Ms Mohita Sharma, SSP Reasi; officials of the Shrine Board and devotees in large number were present on the occasion.

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Katra, June 25: In a major boost to the pilgrimage to Shri Mata Vaishno Devi Shrine, the much-awaited helicopter service from Jammu to Vaishno Devi via Panchhi Helipad has commenced from today. The service, which was eagerly awaited by the devotees, will provide a convenient and comfortable mode of transportation to the Holy Shrine.

The direct helicopter service from Jammu to Vaishno Devi Ji was approved by the Board at its 72nd Meeting held on April 3, 2024 under the Chairmanship of Shri Manoj Sinha, Hon’ble Lt. Governor, JK-UT wherein the Board observed that direct helicopter service between Jammu Airport and Panchhi Helipad on the Shrine track will not only bolster emergency response capabilities but also improve pilgrimage experience of devotees.

The first sortie which took off from Jammu Airport by 11:00 AM was received at Panchhi Helipad at about 11:20 AM by Anshul Garg, Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board alongwith other officers of the Board amidst chanting of Mantras by the Pujaris and the first batch of devotees on board were presented with Mata ki Chunri.

Speaking on the occasion, the CEO said that we are thrilled to launch this service as per the directions of the Board for the convenience of the pilgrims which will not only reduce their travel time but also provide a unique and scenic experience. Besides, the service aims to assist those who are short on time but wish to undertake the pilgrimage to the Holy Shrine so that they could complete their pilgrimage faster as compared to the journey through track.

The Shrine Board has partnered with two reputed helicopter operators to provide this service. The helicopters used for the service are state-of-the-art, following all safety protocols and have a capacity of 6-7 passengers. The helicopter service will operate from the Jammu Airport to the Panchhi Helipad, located near the Vaishno Devi Shrine. The service will be available daily, with 04 flights operating throughout the day. The flight will operate only when a minimum of four pilgrims have booked the service.

The Shrine Board has come up with two packages for the pilgrims desirous of availing the facility, which are same day return (SDR) package that would cost ₹35,000 per pilgrim and next day return (NDR) package that would cost ₹60,000 per pilgrim.

Under same day return package, the pilgrim, apart from to-and-fro helicopter service from Jammu to Shrine, will also get transport facility from Panchhi helipad to the Shrine and back to the helipad, priority Darshans, a free meal at Bhawan, ropeway ticket to Bhairon Ji and a box of Panchmeva Prasad.

Under next day return, the pilgrim will also get transport facility from Panchhi helipad to the holy cave shrine and back to helipad, priority Darshans, accommodation for overnight stay and three meals at Bhawan, Shradha Suman Vishesh Poojan Arti (SSVP), ropeway ticket to Bhairon Ji and box of Panchmeva Prasad.

Devotees can book their tickets and all the online services offered by Shrine Board through the Official Website of Shrine Board: www.maavaishnodevi.org, only.    

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Katra, January 20, 2024: As India prepares for the momentous consecration of the Ram Mandir in Ayodhya, another holy site, the Shri Mata Vaishno Devi Ji Shrine in Katra, is resonating with an air of devotion and festive illumination. In a beautiful display of spiritual unity, the shrine has been decked in vibrant lights, adding to the already palpable excitement surrounding the upcoming celebration.

A Glittering Transformation:

From the majestic Trikuta mountain peak to the serpentine path leading to the sanctum sanctorum, the shrine has been adorned with thousands of sparkling lights. LED lamps, diyas, and intricate rangoli patterns paint a breathtaking picture of devotion. The illuminated path, shimmering against the backdrop of the snow-capped Himalayas, offers pilgrims a mesmerizing experience even before they reach the holy cave.

More than just decoration:

The lighting ceremony at the Mata Vaishno Devi Shrine is not merely a visual spectacle. It signifies the profound spiritual connection between the two holy sites and the shared spirit of devotion that binds devotees across India. The shrine authorities view it as a tribute to Lord Rama and a way to celebrate the triumph of faith and perseverance.

Pilgrims find solace and joy:

The resplendent illumination has also brought much cheer to the countless pilgrims who visit the shrine daily. Many see it as a symbol of hope and a harbinger of blessings during this auspicious time. As they navigate the illuminated path, chanting hymns and offering prayers, they find solace and strength in the vibrant display of faith.

Beyond Katra:

The festive spirit extends beyond the shrine itself. The entire town of Katra has donned a festive look, with shops and hotels adorned with lights and decorations. The local communities are preparing for an influx of pilgrims and tourists, eager to experience the unique blend of devotion and celebration that fills the air.

A shared moment of devotion:

As the nation gears up for the Ram Mandir consecration, the lighting ceremony at the Shri Mata Vaishno Devi Ji Shrine serves as a poignant reminder of the unifying power of faith. It transcends geographical boundaries and religious denominations, weaving a tapestry of shared devotion that resonates across India. In this luminous spectacle, devotees find not just aesthetic beauty, but a sense of peace and joy as they prepare to celebrate a historic moment for their nation.

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Lt Governor expresses gratitude to Hon’ble Prime Minister Shri Narendra Modi for dedicating new Vande Bharat Train to the UT

Today is a historic day for J&K. The second Vande Bharat Train for Shri Mata Vaishno Devi Katra- New Delhi route will provide ease of travel to devotees and greater comfort for the citizens: LG

Under the leadership of Hon’ble Prime Minister, J&K is witnessing fast-paced quality infrastructure development: LG Sinha

Last mile connectivity for inclusive development has also enhanced ease of living for citizens in far flung areas, increased economic activities and livelihood opportunities: LG Sinha

Several incredible tourist destinations of Jammu division are witnessing huge tourist influx and boost to local economy of far off-the-beaten-track: LG

Shiv Khori Shrine Board is committed to development of Shiv Khori Shrine. I hope Heli service from Katra to Shiv Khori will start in the coming days: LG Sinha

UTTAR PRADESH/ KATRA, DECEMBER 30: Hon’ble Prime Minister Shri Narendra Modi flagged off the second Vande Bharat Train for Shri Mata Vaishno Devi Katra- New Delhi route, today.

Lieutenant Governor Shri Manoj Sinha and Dr Jitendra Singh, Union Minister of State, PMO joined the flag-off ceremony from Shri Mata Vaishno Devi Katra railway station.

On the occasion, the Lt Governor expressed gratitude to Hon’ble Prime Minister Shri Narendra Modi for dedicating new Vande Bharat Train to the Union Territory.

“Today is the historic day for J&K. The second Vande Bharat Train for Shri Mata Vaishno Devi Katra- New Delhi route will provide ease of travel to devotees and greater comfort for the citizens,” he said.

The Lt Governor said, under the leadership of Hon’ble Prime Minister Shri Narendra Modi, J&K is witnessing fast-paced quality infrastructure development. Last-mile connectivity for inclusive development has also enhanced ease of living for citizens in far-flung areas, increased economic activities and livelihood opportunities, he added.

“The UT of J&K has made impressive strides to socio-economic development in the last four years.We have undertaken road and railway infrastructure projects of unprecedented magnitude and they are being implemented at an unprecedented speed. It is also a symbol of our unshakable commitment to all-round progress of the Union Territory,” the Lt Governor further added.

The Lt Governor reiterated the commitment to reach out to the last person in the last row.  Under the guidance of Hon’ble Prime Minister, we are determined and working for four pillars, four castes- poor, youth, women and farmers, who will be the architects of the developed India, he said.

He also highlighted the unprecedented growth registered in the tourism sector and shared the efforts of administration to strengthen the religious tourism circuit in the region.

“Several incredible tourist destinations of Jammu division are witnessing huge tourist influx and boost to local economy of far off-the-beaten-track. Shiv Khori Shrine Board is committed to the development of Shiv Khori Shrine. I hope Heli service from Katra to Shiv Khori will start in the coming days,” the Lt Governor said.

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Katra, December 27: Adding another technology driven initiative for providing an optimal pilgrimage experience to the devotees, CEO Shri Mata Vaishno Devi Shrine Board, Shri Anshul Garg today launched accommodation management system at Enquiry & Reservation Counter at Katra for the benefit of devotees visiting the Holy Shrine as per directions of the Chairman, SMVDSB (Hon’ble Lt. Governor, JK-UT) which shall be available at all Reservation Counters of SMVDSB.

With the robust accommodation management system in place, the check-ins and check out of the pilgrims would become easier and less time consuming. Besides, the financial transactions pertaining to payments on account of reservations would be secured. In addition, it will also increase the room allotment efficiency of Shri Mata Vaishno Devi Shrine Board, thus benefiting more number of pilgrims.

Recently, Chairman, Shri Mata Vaishno Devi Shrine Board inaugurated an online booking facility for the passenger ropeway from Shri Mata Vaishno Devi Bhawan to the Bhairon Ji Temple for the convenience of the visiting pilgrims. The facility has been widely appreciated by the pilgrims and based on the warm response, the online quota has been increased to 3,000 tickets per day from January-2024 onwards.

Noteworthy that the Shrine Board has made concerted efforts for adoption of a number of emerging technologies and response mechanisms for state-of-the-art facilities. These include a live darshan facility of “Holy Pindies” for the benefit of devotees across the world, particularly those who are not able to visit the Holy Shrine physically. This initiative has been taken by the Shrine Board with the view to maximize the use of available technology and digitization for the larger facilitation of devotees.

In addition, with an aim to provide authentic information to pilgrims, a Bilingual Interactive Chatbot “Shakti” has been developed for the official website augmenting the 24*7 toll-free helpline equipped with IVRS for addressing queries and grievances received from pilgrims. Pertinent to mention that over 20,000 pilgrims are being facilitated every month by the Call Centre. This facility has been providing all the relevant information on services/facilities provided by Shri Mata Vaishno Devi Shrine Board to pilgrims at the click-of-a-button.

On similar lines Vaishno Devi Shrine Board has integrated digital payments in the various sale units of the Board to minimize the cash transactions by installation of Self- Serve Kiosk machines, QR codes, EDC machines, UPI payments and also on-boarding to popular digital platforms for donations and sale of Prasad. The digitalization of the front-end services of Helicopter, Battery Car bookings, RFID yatra access cards and their real time tracking with the dedicated RF Network and over 700 CCTV cameras by Shrine Board has facilitated the pilgrims and also improved administrative efficiencies through digital records and real time reporting.

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New Atka complex to add charm to pilgrims’ journey

          Katra, October 15:  For facilitation of the pilgrims, Shri Mata Vaishno Devi Shrine Board (SMVDSB) started a free Langar Sewa today at Shri Bhairon Ji Temple Complex after commencement of Shatchandi Yagya on the beginning of auspicious occasion of Shardiya Navratras at Shri Mata Vaishno Devi Shrine.

          The Langar Sewa was inaugurated by Shri Anshul Garg, Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board as per the directions of Hon’ble Chairman, SMVDSB (Lt. Governor, JK-UT). A pooja was held at the site before the commencement of the Langar Sewa. It is the third such facility by the Board in a row. Two are already operating at Tarakote Marg and Sanjichatt and both the facilities have received wide spread appreciations from the devotees who relish meals being offered in the form of Prasad during the arduous track upto the Holy Cave.

          The Langar facility has commenced at the already existing spacious Bhojanalaya of the Board at Bhairon Ji which can cater to around 150 pilgrims at a time. The Langar kitchen has been equipped with modern kitchenware, utensils and other gadgets to provide most hygienic and wholesome food to the pilgrims.

          The Langar sewa has been started by the Shrine Board in its continuous endeavours for providing free meals to the maximum number of pilgrims visiting the Shrine.

          Among those present on the occasion were Dr Ashok Bhan; Sh.K K Sharma Members of the Board; Dr. Jagdish Mehra, Jt. CEO, other officers and employees of the Board, besides a large number of pilgrims.

          Before the commencement of Navratras, President Smt. Droupadi Murmu inaugurated Skywalk and remodelled Parvati Bhawan at the Holy Shrine of Mata Vaishno Devi Ji on October 12 in the presence of Chairman, SMVDSB (Shri Manoj Sinha Lt. Governor JK-UT). These facilities were dedicated with an aim to overcome the problem of multidirectional flow and to ensure systematic and smooth movement of yatra seeking multiple facilities in the Bhawan area which include lockers, washrooms, resting place and toilets etc. and channelize the devotees towards the Skywalk for darshan of Sanctum Sanctorum. Both these facilities were thrown open on the first Navratra thus adding to ease of convenience for the pilgrims.

          Earlier, the Chief Executive Officer attended the beginning of nine-day long Shatchandi Yagya amidst the vedic hymns, religious chants and performance of other religious ceremonies being organized during ‘Shardiya Navratras’ at the Holy Cave Shrine for peace, prosperity and health of humanity, which will conclude with Purna Ahuti on Mahanavami. The Yagya ceremony is being telecasted live on MH1 Shradha from 12:00 Noon to 1:00 PM daily during Navratras.

          Shri Mata Vaishno Devi Shrine Board has made grand decorations at Bhawan, Atka and the area surrounding it for the large number of pilgrims visiting during ongoing Navratras to pay obeisance at the Holy Shrine of Mata Vaishno Devi Ji. The decorations are made with indigenous-foreign fruits and flowers, as well as huge reception doors and pandals have been installed in the Bhawan Area. Likewise, the illumination of the Bhawan area with attractive and colourful lights has also been done.

          Besides, aesthetically widening the Atka area by which sitting capacity at Atka Aarti has been increased from 220 to 450 is adding charm to the pilgrim’s journey to the Holy Cave.

          The Shrine Board has also made elaborate arrangements for facilitating a large number of pilgrims who are expected to pay their obeisance at the Sanctum Sanctorum during Navratras. These arrangements include round the clock water and power supply all along the tracks leading to the Shrine, sanitation, medicare and availability of special “fast related” food at the Board’s Bhojanalayas. Besides, all the routes leading to the Holy Cave Shrine are fully maintained for smooth movement of pilgrims.

          Shrine Board has also ensured smooth pilgrimage of Divyang pilgrims by facilitating them by providing free pony, battery car service and assistance in darshans as per the directions of Chairman, SMVDSB. A round the clock Call Centre with Toll Free No – 18001807212 has also been made operational by the Board to facilitate the pilgrims.

          CEO Shrine Board constantly reviewing and monitoring the regulation of Yatra along with other arrangements all along the track and in the Bhawan Area and interacting with the pilgrims enquiring about the facilities made by the Shrine Board for their facilitation.

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New Atka complex to add charm to pilgrims’ journey

          Katra, October 15:  For facilitation of the pilgrims, Shri Mata Vaishno Devi Shrine Board (SMVDSB) started a free Langar Sewa today at Shri Bhairon Ji Temple Complex after commencement of Shatchandi Yagya on the beginning of auspicious occasion of Shardiya Navratras at Shri Mata Vaishno Devi Shrine.

          The Langar Sewa was inaugurated by Shri Anshul Garg, Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board as per the directions of Hon’ble Chairman, SMVDSB (Lt. Governor, JK-UT). A pooja was held at the site before the commencement of the Langar Sewa. It is the third such facility by the Board in a row. Two are already operating at Tarakote Marg and Sanjichatt and both the facilities have received wide spread appreciations from the devotees who relish meals being offered in the form of Prasad during the arduous track upto the Holy Cave.

          The Langar facility has commenced at the already existing spacious Bhojanalaya of the Board at Bhairon Ji which can cater to around 150 pilgrims at a time. The Langar kitchen has been equipped with modern kitchenware, utensils and other gadgets to provide most hygienic and wholesome food to the pilgrims.

          The Langar sewa has been started by the Shrine Board in its continuous endeavours for providing free meals to the maximum number of pilgrims visiting the Shrine.

          Among those present on the occasion were Dr Ashok Bhan; Sh.K K Sharma Members of the Board; Dr. Jagdish Mehra, Jt. CEO, other officers and employees of the Board, besides a large number of pilgrims.

          Before the commencement of Navratras, President Smt. Droupadi Murmu inaugurated Skywalk and remodelled Parvati Bhawan at the Holy Shrine of Mata Vaishno Devi Ji on October 12 in the presence of Chairman, SMVDSB (Shri Manoj Sinha Lt. Governor JK-UT). These facilities were dedicated with an aim to overcome the problem of multidirectional flow and to ensure systematic and smooth movement of yatra seeking multiple facilities in the Bhawan area which include lockers, washrooms, resting place and toilets etc. and channelize the devotees towards the Skywalk for darshan of Sanctum Sanctorum. Both these facilities were thrown open on the first Navratra thus adding to ease of convenience for the pilgrims.

          Earlier, the Chief Executive Officer attended the beginning of nine-day long Shatchandi Yagya amidst the vedic hymns, religious chants and performance of other religious ceremonies being organized during ‘Shardiya Navratras’ at the Holy Cave Shrine for peace, prosperity and health of humanity, which will conclude with Purna Ahuti on Mahanavami. The Yagya ceremony is being telecasted live on MH1 Shradha from 12:00 Noon to 1:00 PM daily during Navratras.

          Shri Mata Vaishno Devi Shrine Board has made grand decorations at Bhawan, Atka and the area surrounding it for the large number of pilgrims visiting during ongoing Navratras to pay obeisance at the Holy Shrine of Mata Vaishno Devi Ji. The decorations are made with indigenous-foreign fruits and flowers, as well as huge reception doors and pandals have been installed in the Bhawan Area. Likewise, the illumination of the Bhawan area with attractive and colourful lights has also been done.

          Besides, aesthetically widening the Atka area by which sitting capacity at Atka Aarti has been increased from 220 to 450 is adding charm to the pilgrim's journey to the Holy Cave.

          The Shrine Board has also made elaborate arrangements for facilitating a large number of pilgrims who are expected to pay their obeisance at the Sanctum Sanctorum during Navratras. These arrangements include round the clock water and power supply all along the tracks leading to the Shrine, sanitation, medicare and availability of special “fast related” food at the Board’s Bhojanalayas. Besides, all the routes leading to the Holy Cave Shrine are fully maintained for smooth movement of pilgrims.

          Shrine Board has also ensured smooth pilgrimage of Divyang pilgrims by facilitating them by providing free pony, battery car service and assistance in darshans as per the directions of Chairman, SMVDSB. A round the clock Call Centre with Toll Free No - 18001807212 has also been made operational by the Board to facilitate the pilgrims.

          CEO Shrine Board constantly reviewing and monitoring the regulation of Yatra along with other arrangements all along the track and in the Bhawan Area and interacting with the pilgrims enquiring about the facilities made by the Shrine Board for their facilitation.

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